HomeSight™—a revolutionary research tool providing real-time data on 700,000+ consumers engaged in two million+ home improvement projects. HomeSight™ monitors these consumers as they navigate through the purchase process. HomeSight™ reports on everything from product choices to information sources to media influences. Whether you’re a manufacturer developing a new brand, or an agency seeking to maximize your client’s marketing mix to improve ROI, HomeSight™ will help.
What makes HomeSight™ unique?
HomeSight™ is the only home improvement tracking resource that delivers:
- Unprecedented sample sizes for even the lowest incidence products, projects and brands
- Demographic profiles including gender, age, ethnicity and household income
- Life stage segments ranging from new parents to new homeowners, millennials to empty nesters, and all stages in between






