Where does HomeSight™ get its data?
From their existing database of more than 5 million households, CNW selected a balanced sample universe reflecting the geography, demographics, household size and stated ethnicity of the U.S. population. CNW invited nearly one million households to participate in a series of comprehensive telephone interviews. The HomeSight™ data is based on a total of more than 700,000 respondents.
Every six months, the sample is refreshed and new data is generated via 12,000 on-going telephone interviews with qualified purchase intenders. An additional 2,000 deep-dive interviews are conducted monthly in order to generate a constant flow of fresh, directional data. This “in-motion” tracking method provides marketers with immediate, actionable insights at a scale that is unsurpassed by other research providers. All research is conducted independently by CNW.
With each data release, Meredith and CNW will address key challenges and opportunities for home products marketers and manufacturers. Market snapshots and top-line category reports will be available for download following each data release. Contact your HomeSight™ research specialist homesight@meredith.com for information on custom proprietary reports including detailed brand and category data.
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