Meredith Corporation has partnered with CNW Research, Inc. to launch HomeSight™ as the premier research tool for home products marketers. Together Meredith and CNW have forged an exclusive licensing agreement to leverage the HomeSight™ databank and deliver custom market solutions for manufacturers and their agencies. Meredith will partner with CNW to provide industry insights at annual events and via periodic reports.
About Meredith Corporation
As a home improvement authority and the leading media and marketing company dedicated to inspiring over 75 million women, Meredith maintains intimate knowledge of the home market and the behavior of its key decision-makers—women.
The Meredith Publishing Group features 25 subscription magazines—including Better Homes and Gardens, Family Circle, Ladies’ Home Journal, Country Home, Traditional Home, Siempre Mujer, ReadyMade, and approximately 200 special interest publications. Meredith has approximately 350 books in print and has established marketing relationships with some of America’s leading companies including The Home Depot, DIRECTV, DaimlerChrysler, Wal-Mart and Carnival Cruise Lines. Meredith owns 14 television stations, with properties in top-25 markets such as Atlanta, Phoenix and Portland, and has recently launched the Better.TV and Parents.TV flagship broadband networks. Meredith has an extensive online presence that includes 32 web sites and strategic alliances with leading online destinations. Meredith Hispanic Ventures publishes five Spanish-language titles, making Meredith the largest Hispanic publisher in the United States reaching women at every life stage. Meredith’s database of more than 85 million consumers is one of the largest domestic databases among media companies and enables magazine and television advertisers to target marketing campaigns precisely.
About CNW Research, Inc.
CNW is one of the nation’s most respected and innovative consumer research companies. For nearly a quarter of a century, CNW, based in Portland, Oregon, has studied the spending habits of Americans, not only in the home/service industry, but also in the automotive, technology, banking/investing and travel industries. CNW is a leader in developing and analyzing extensive research and spending data for a range of clients including the U.S. Census Bureau, the Federal Reserve and local chambers of commerce across the United States. Art Spinella, President of CNW, is a well-known research authority, and is frequently quoted in the industry and consumer press.
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HomeSight™ can help you do that and so much more! Speak with a HomeSight™ research specialist today.
